What is Search Engine Optimization and why is it that important for the tourist industry?

What is Search Engine Optimization and why is it that important for the tourist industry?

Nowadays, it can be quiet tough to gain money with a hotel or a pension but let’s ask why! You should not only have to be a high quality hotel with great services and an amazing view over the sea which is nearby – you need to be found by your potential customers. And here is how you will reach the attention.

Being found to be booked

If we have a look on the most popular search engine of the world it seems like a mystery how some websites reach the seat in the loge and some do not. This is where your online marketing partner comes into play. Those search engine optimization agencies, in short SEO agencies, have certain fields of work: the on page optimization, the off page optimization and social media marketing. If those fields sound like hieroglyphics for you then go on reading.

What has to be done?

The first step initiated by your SEO agency is the on page optimization which means that the website shall move up in the ranking of the search engine with the help of modifications and changes on your website. They affect the layout and other settings which will be changed to those google “likes” most. This is a constant process to be done because of the search algorithm of google which changes periodically. Then there is the off page optimization which includes the normal distribution of the website link in the Internet to make it more popular for the search engine and finally SEO agencies increase the presence of the company in social media platforms to stay current what is called social media marketing.

The tourist industry as the most worthwhile field of SEO

It probably became clear that SEO is worth the expenditure and especially the tourist industry can gain a lot from these optimization steps because this field lives from the attention of their customers. There are often more accommodations in one area because of the popularity of it and as an effect there are more competitors to assert against. Those companies with a high ranking in google are more often found so they are probably more often booked. I mean, who of us goes until page 15 when we google something? We all think that the most relevant and best websites are on the first three pages. Furthermore, you can say that you generally reach more potential customers with more web presence and as you may imagine, it is not likely that someone starts searching especially one website unless they know your company. The latter will be the case when your online marketing strategy is successful.

You better start yesterday

Search engine optimization is used by all the big companies all over the world but it does not mean that your small pension cannot make use of it. Actually, the opposite is the case: the smaller your company, the more important is your web presence in google. Don’t wait until your next door’s accommodation starts with SEO before you do.

Search Engine Optimization [SEO]

Search Engine Optimization [SEO]

Onpage Optimization seo

Onpage Optimization denotes all measures of optimization for a search engine which can be carried out on the own website without any influence by third. It can be accomplished on the technical, structural and conceptual level. For instance the right amount of keywords, linguistic register, or a proper coding can be optimized on page. It always has to precede any measures of Offsite Optimization.

Offpage Optimization seo

The most modern website is useless, if people cannot found the website. The focus is on the natural link distribution in different domains. That means basically that you try to share the URL of the optimized link on other websites. These links are considered by Google as a kind of recommendation. Therefore, links of high quality are rated positive and appear in a higher rank in the organic search result. In this case, it is like in real life: Someone who is highly recommended has to be good. Continuity, Endurance and Variation are the key factors of a successful Offpage Optimization.