Search Engine Marketing/Search Engine Advertising
Search Engine Marketing [SEM] deals with marketing in searching engines. Google, with a market share of nearly 90 percent (Germany) is the most relevant searching machine. SEM matters to all those who move within the digital world and promote their products and services online. Through search engine marketing the traffic of a website rises and therefore also the online presence straightens. SEM tries to bring a product or service successfully to the customer. With the use of SEM, the so called “pull-effect“, leads to high quality visitors that are particularly attractive for Internet-based commercial models.
Search Engine Advertising [SEA] is often used as a synonym for SEM and includes all activities round Google Adwords and paid advertisement in search engines.