The majority of users rather consult articles than advertisements when they want to buy something because they have more trust in it. The one and only logical consequence is to give the searching user added value with the help of content marketing.
Not only the potential customer but also Google uses such information to assess and rank your website. That is why we, as your SEO agency, will support you with useful measures concerning this topic.
The goals of good content marketing are for example a higher degree of fame since people talk about your publications on social media. Besides some customers leave their contact information because their interest was caught and the company’s image rises through its web presence and the high quality articles. Furthermore, your guests are interested in your website and services because of the added value they get so they will always come back to you.