Banner Marketing is an important branch of online advertisement and is simultaneously called display advertising.
The banners (which can be defined as linked and interactive advertising space) are placed in free advertising space of other websites which is provided for this purpose. The advertiser has to choose the most suitable website for his banner and the target group beforehand. The banners are linked with the advertised product or the entire homepage of the advertiser by a hidden hyperlink. It is mostly arranged laterally, on the bottom or on the top of a website. They can be varied in design, functionality and interactivity.